Beervana Road to Beervana

Beervana is a celebration of craft beer, as close to heaven as beer enthusiasts will ever find. Each year thousands of visitors get amongst hundreds of different craft beers to learn, imbibe and celebrate beer and the people that make it. Brewers come from all across New Zealand, Australia and a few lucky breweries handpicked from around the world.

Beervana began in 2002 as “Brew NZ”, by the Brewers Guild of New Zealand in the Wellington Town Hall with an attendance of 200. Much like the industry, it has grown bigger every year. Now it is the country’s ultimate celebration of craft beer with around 14,000 people through the doors and over 60 breweries, serving up hundreds of beers. Served alongside the best food from Wellington top eateries.

Beervana is most certainly a thirst quencher, but with the amount of a visual and interactive activity happening all over the concourse it’s also a feast for the eyes. It’s the end of the rainbow for beer lovers from outrageous brewery displays to silent discos, colourful beer cocktails to cheeseburger spring rolls, if you want to tour the yellow brick, simply look around and view it.

 THE PURPOSE

  • Tell the craft beer capital story through unexpected experiences
  • Raise the profile of craft beer through brewers, manufacturers and suppliers
  • Increase Beer Tourism to Wellington and New Zealand

Partners